Beto Moreno
Staff Product Manager · Cardedeu, Barcelona · betomorenob@gmail.com
Global product leader with 12+ years in B2B SaaS and marketplace platforms. Experienced in building software for professionals to manage workflows, operations, and monetization. Proven ability to lead global product strategy, drive cross-platform integrations, enable cross-sell, and deliver scalable products across geographies.
Experience
Staff Product Manager
Deel · RemoteLead 3 teams to build real-time payroll integrations across global markets, aligning platform and compliance needs.
- Launched 0→1 real-time payroll automation integration, reducing processing time from 36 minutes to real-time.
- Drove cross-country integration roadmap aligned with platform expansion and ARPU growth.
- Delivered global integrations across HRIS systems enabling ecosystem scale and cross-sell.
Product Director
Factorial · Hybrid, BarcelonaLed global product teams to scale platform capabilities and drive cross-sell.
- Directed strategy across 8 teams, aligning platform modules and local market needs.
- Achieved 1.7x YoY ARR growth by consolidating platform and enabling ecosystem adoption.
- Led the first Factorial AI team to design and deploy core GenAI infrastructure, enabling integration across multiple product teams.
Senior Product Manager
Adevinta · Hybrid, BarcelonaDelivered monetization tools for professionals using marketplace publishing software.
- Launched new monetization product generating €500k CARR in month one.
- Built business management workflows for professional publishers.
- Led collaboration across sales and product to expand professional tool adoption.
Senior Product Manager
Taiger · RemoteBuilt AI-powered document processing tools using NLP and Computer Vision.
- Delivered AI models integration for document extraction and classification.
- Managed cross-functional teams to enhance information extraction accuracy.
Product Lead
Haufe · BarcelonaBuilt and scaled product organization delivering greenfield SaaS and platform services across HRIS modules.
- Launched two greenfield B2B SaaS products, including a talent marketplace and foundational cross-team services.
- Led and scaled 3 product teams with full ownership of strategy, execution, and roadmap.
- Enabled reuse and scalability across the product ecosystem through modular architecture and shared services.
Group Product Manager
Roca · BarcelonaLed APAC regional product teams and product portfolio.
- Managed regional product strategy and a team of 5 PMs across APAC.
- Launched new products end-to-end: design, supplier agreements, investment, production, and marketing.
- Implemented product lifecycle and go-to-market strategies across the region.
Education
Master's in Business Administration
EAE Business SchoolIndustrial Engineering
UPC Barcelona (ETSEIB)Mechanical Engineering
INSA ToulouseSkills
Strategy
Global product strategy, platform architecture, cross-sell enablement, ARPU growth, modular multi-product systems
Domains
B2B SaaS, marketplace platforms, HRIS, payroll, ERP, document processing, AI/ML products
Leadership
Multi-team direction (up to 8 teams), stakeholder alignment, agile & lean development, roadmap ownership
Integrations
Ecosystem & platform integrations, HRIS interoperability, real-time automation, cross-platform pipelines